Bridgestone Tyres And The BMW Driving Experience
In recent years Bridgestone have become BMW’s main supplier of original equipment car tyres, and this partnership is now being extended to the BMW Driving Experience. Currently, Bridgestone’s Potenza and Turanza run-flat tyres are available across the whole range of BMW cars, while their new eco-friendly Ecopia tyres are fitted to the 1-Series and the Mini Countryman.
BMW Driving Experience, which used to be known as BMW Driver Training, has seen over 50,000 drivers complete their driving programmes throughout Europe. They offer a range of training courses covering driving safety, driving in snow and ice, race track and professional driving, a selection of BMW M Experience events, tours and other customised driving experiences.
Bridgestone are another company focused on safety, so the partnership with BMW works well from both sides. Together they hope that the training programmes will improve the driving skills and safety of everyone who attends. In the BMW Driving Experience’s fleet of cars, Bridgestone tyres will now be fitted to the BMW 1-Series, 3-Series, X5 and X6 cars as well as the BMW M-Series performance cars.