Yokohama Winter Tyres
Yokohama only launched their Winter UK tyres campaign two years ago but are really pleased with the results. The advertising campaign has been run over many forums to get the message across, with an ongoing online tyres campaign to raise awareness and videos posted to you tube. Winter tyres have been extremely popular across some parts of Europe for many years. Due to the mild winters that are experienced by the UK it has not been so important in this country. However we are arguably less prepared for the extreme conditions that the winter can throw at us. This seems to be the reason that so many people are now moving across to winter tyres. The common misconception is that winter tyres are fitted with chains etc. This is simply not the case, winter tyres do not have chains, they are simply made with a different rubber compound and tread pattern.
The W.drive range is Yokohama’s winter range of tyres. This range of tyres is specifically designed for snow covered roads. The tyre compound is pliable in temperatures below 7 degrees. This allows the tyres to grip the road even during cold weather conditions. This technology also improves braking performance during the cold wet winter conditions. The tyres also feature a block formation that can help avoid aquaplaning. This works by dispersing standing water from the road.