Earth Day is on April 22nd. It is a day for recognising the importance of preserving our natural environment. Since 2009 it has also been known as International Mother Earth Day It is frequently used by people and corporations for environmental work such as planting trees. Even car tyre manufacturers get involved!
The Bridgestone Group has recently announced several initiatives which it will be undertaking around Earth Day to celebrate it as well as part of its long-term aspirations for environmental activities. The Bridgestone Group has an Environmental Mission Statement focussing on three separate but linked objectives; ecological conservation, resource conservation and carbon emissions reduction. The company hopes to instill a sense of environmental care into all aspects of its corporate activities, in particular as part of its role as a global leader within the tyre and rubber industry.
Bridgestone will be implementing events all around the world, from woodworking workshops and weeding days in Japan to tree planting and environmental workshops in Spain.