Hankook Tyres & Northampton Saints Rugby Club
Hankook tyres have been sponsoring Northampton Saints Rugby Club since 2009, and the partnership is set to be extended by another 4 years. Hankook tyres is the elite sponsor, meaning their company logo is in pride of place on the team’s rugby shirts.
The tyre manufacturer’s headquarters are in Daventry, Northamptonshire, near to the rugby club’s home ground, Franklin’s Gardens. The managing director of Hankook said that it has been very successful in increasing their brand awareness in the United Kingdom.
The Chief Executive of the Saints has stated that Hankook’s extension of their sponsorship deal shows that they see the Saints as a major player in the world rugby area as they know they will deliver the exposure Hankook want over the next 4 years. The team have won 5 cup finals in 5 years and are clearly a shining star in English rugby.