Hankook Tyres ‘Olympic’ Adverts
Have you spotted Hankook tyres latest adverts? They have launched a new billboard campaign – ‘Be One with It’ – to coincide with the London Olympics. You will need to have been travelling in central London to see the adverts which will be visible throughout the Olympic games until mid-September.
The idea behind the campaign is that the driver is one with their car tyres and the road, just as a sportsman is one with the equipment they use. Confidence in that equipment helps them deliver the best sporting performance, and so confidence in your Hankook tyres will help you deliver the ultimate driving experience.
The television part of the campaign has been on air worldwide for a while now. Originally filmed in New Zealand, Hankook have already received the ‘Industry Advertising Campaign Award’ for the adverts at the 2011 National Tyre Distributors Association’s ‘TAFF’ Awards.