Let’s admit it – car tyres are just not the most exciting part of a new car for most drivers. Luckily, the car and tyre manufacturers spend lots of time thinking about the tyres, so we don’t have to.

Car tyre manufacturers spend millions on research and development in a continual effort to improve their products. Every time a new car is produced, a tyre is designed to suit it, and tyre manufacturers compete to be the ‘Original Equipment’ that comes with the vehicle. It may take years to move through the process from the original concept car to the tyre design being finalised, produced and fitted to the vehicle.

Manufacturers are always working to improve the performance of their tyres. The design of the tyre you choose to fit to your car (or the vehicle manufacturer chooses for you) can have a massive difference in fuel economy, vehicle handling and safety, so even if you aren’t taking all that in to consideration, the tyre manufacturers are using the latest technologies so you can reap the benefits.